Make sure your profile is claimed, verified, accurate, and optimized for local searches.
• Correct business name, address, and phone
• Service areas clearly defined
• Updated services and categories
• Fresh photos
• Current reviews
Most homeowners search on mobile. Your site must load fast and be easy to navigate.
• Loads in under 3 seconds
• Click-to-call button visible
• Easy to read and scroll
• No broken links or weird formatting
Large, unoptimized images slow your site down and hurt rankings.
• Name images clearly (ex: jacksonville-plumber-water-heater.jpg)
• Compress using free tools like TinyPNG or Squoosh
• Upload web-friendly sizes
Your page titles are one of the first things Google sees.
• Every page has a clear, unique title
• Include your services and location (ex: Water Heater Installation | Jacksonville Plumber)
• No missing or duplicate titles
Too many contractors lose leads because of broken forms.
• Test from desktop and mobile
• Make sure it goes to the right email
• Check for confirmation messages
• Respond to test inquiry within 1 business day
Are your posts recent, relevant, and do they show where you work?
- Fix This:
• Post a job photo with a clear description
• Mention your service area and how to contact you
• Keep it simple and consistent
Most homeowners search on mobile. Your site must load fast and be easy to navigate.Don’t make customers guess what to do next!
Fix This:
• Add a big, bold button like: “Call Now” or “Book My Estimate”
• Place it in the top-right corner and above the fold
• No broken links or weird formatting
If visitors land on your site and don’t know what kind of work you do immediately, they’ll leave.
Fix This:
• Use a one-liner like: Residential plumbing and drain repair in Jacksonville, FL
If your homepage doesn’t list your city or service area, you're invisible to Google and potential customers.
Fix This:
• Add this in your hero section or intro: “Serving Jacksonville, Orange Park, and the Beaches since 2014
Most people won’t book on their first visit — but that doesn’t mean they’re lost.
Fix This:
• Add a simple lead magnet like: Download our Home Plumbing Inspection Checklist
• Or use a newsletter opt-in like: Get monthly tips to keep your plumbing in top shape
Over the years, I’ve helped major brands and local businesses alike. That experience now helps trades pros build stronger businesses and get more from their marketing.
I work with plumbers, HVAC pros, and service contractors who want more than just a pretty website — they want real results. If you are ready to get more calls, better leads, and a business that runs smoother, let’s connect. Whether you need an audit, website help, or one-on-one strategy, I’ll help you figure out what works for your business.
The father-daughter team behind Lovable Gazelle
