The "Built up" blog by lovable gazelle

You Have a Systems Problem Many home service business owners believe marketing is the issue. But when I dig in, what I...

Why a Website and Strategy Audit Might Be the Missing Link Let’s face it. You’re frustrated. Your website doesn’t feel like you....

Price Transparency Is the Trust Builder Your Business Needs If you’re still treating your prices like classified information, you’re leaving money, trust,...

Everything Can’t Be a Priority If everything feels urgent, your team will never know what actually matters. That’s not hustle. That’s chaos....

Made-Up Deadlines Still Matter Let’s be honest — most deadlines in the home service world are completely made up. They’re guesses. Best-case...

DIY Marketing Isn’t the Problem — Chaos Is Let’s get one thing straight: doing your own marketing isn’t a mistake. It can...

Clarity Beats Burnout If you think your techs are lazy, think again. In most cases, it’s not laziness — it’s lack of...

The Most Dangerous Lie in the Trades There’s a lie home service business owners keep telling themselves: “If you just do good...

Here’s The Deal… You don’t wanna hear it, but it’s true! Let’s talk about something we see way too often in this...

Communication Is the Backbone of Every Job Let’s be honest – you can have the best tech, the cleanest trucks, and all...

Chaos Isn’t a Culture… It’s a Liability! In the trades, you hear it all the time: “We just embrace the chaos.” Maybe...

Harsh? Maybe. True? Absolutely. Let’s just get this out of the way: if you’re in the home services game—plumbing, HVAC, electrical, handyman,...