About Lovable Gazelle
We’ve Been Building at the Highest Level for 20 Years.
Two decades building for Fortune 500 brands at top-tier agencies. Now bringing that firepower to businesses that refuse to settle.
Our Story: From Agency Life to Boutique Excellence
We’re Will and Ali, a father-daughter team who spent two decades at agencies building for the biggest brands in the world. NBA. Campbell’s. Microsoft. NFL. We led digital strategy at WebDevStudios, one of the largest WordPress agencies on the planet.
We learned how Fortune 500 brands build systems that scale. We saw what works when budgets are unlimited and what still works when they’re not. We watched agencies overpromise and underdeliver while charging premium rates for mediocre work.
So we built Lovable Gazelle. Small team. Massive experience. Zero shortcuts.
We bring Fortune 500 firepower to businesses that don’t have Fortune 500 budgets but refuse to accept anything less than Fortune 500 results.
We ask hard questions. We explain the why, not just the what. We push back when you’re about to waste money on something that won’t work. We don’t hide behind jargon or wait three days to respond to an email.
We stay small on purpose. When you work with us, you work with us. Not an account manager. Not a junior designer. Us. We’re selective about who we partner with. If you want someone to nod along and execute your checklist, we’re not it. If you want collaborators who challenge assumptions and build something that lasts, keep reading.
By the numbers
1000+
Projects shipped across 20+ years
200+
Clients who trusted us to deliver
20+
Years of combined agency experience
What We Believe
Trust over dependency
Great work is built on trust, clarity, and communication. Not dependency. Not mystery. Not hand-offs that leave you stuck later.
Honest feedback always
We’re not here to simply do what you ask. We’re here to help you make better decisions. Sometimes that means hearing things you didn’t expect.
Clear communication
If you work with us, you’ll never be left wondering what’s happening or why. We communicate clearly, consistently, and with intent. Every step of the way.
20+ Years in Digital
Fortune 500 Clients
Licensed Plumber Candidate
A Note From the Founder
I’ve Been on Both Sides of the Screen.
I spent a decade at WebDevStudios leading digital strategy for the NBA, Campbell’s, Microsoft, and the NFL. I know how Fortune 500 brands build systems that scale — and I know what still works when the budget is your own money.
At the same time, I’m a plumber. I’m building my own business from the ground up, right here in Jacksonville. I run service calls. I deal with suppliers. I know what it’s like to answer a customer’s call at 7 AM and still need to figure out why your Google listing isn’t showing up.
That’s why I built Lovable Gazelle the way I did. I wanted to create something for people like me — trades pros who are serious about building a real business, not just running a truck. My approach is direct. If something isn’t going to work, I’ll tell you. If you’re wasting money, I’ll say so. And if there’s a smarter way to do it, we’ll build it together.
— Will Schmierer, Owner & Digital Director
Meet the Team
A small, focused team of former agency professionals who’ve worked together for years. We started at the bottom and worked our way through every layer of the agency world.
Will Schmierer
Owner & Digital Director
Former Fortune 500 digital strategist with 20+ years in the industry. Spent a decade at WebDevStudios building for the NBA, Campbell’s, Microsoft, and the NFL. Licensed master plumber candidate. Now focused on helping trades and small businesses own their digital world.
Ali Emma
Digital Marketing Strategist
Specializing in digital marketing strategy, content, and brand building. Brings fresh perspective and sharp instincts to every project. Focused on making sure your message actually connects with the people you’re trying to reach.
The Crew
Tony Soprano
Chief of Staff
Carmela Soprano
Capo di Casa
Sil
The Architect
Chris
The Capo Copywriter
We’ve also expanded our team with experienced builders and collaborators who share our values. Want to work with us?
“Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business. His expertise helped our site get recognized by Google, and we saw an immediate increase in new customers.
He’s detail-oriented, passionate about the work, and genuinely cares about his clients. I highly recommend him and would absolutely work with him again.”
Christopher Dunlap, Owner, Mops & Buckets
Ready to Work With a Team That Gets It?
We’re Not for Everyone. And That’s by Design.
If you value honest communication, real expertise, and a team that treats your business like their own — let’s talk.