The Follow-Up That Pays: Most People Aren’t Following Up Enough
The Sale Doesn’t End When You Pack Up Your Tools Here’s a hard truth that most trades businesses refuse to accept: the money isn’t in the job you just finished—it’s in all the jobs that come after. You spent money on marketing to get that customer. You invested time building trust. You solved their problem […]
You Don’t Have a Marketing Problem…
You Have a Systems Problem Many home service business owners believe marketing is the issue. But when I dig in, what I usually find isn’t a marketing problem—it’s a systems problem. Let’s break down why your ads and website aren’t delivering, and how fixing your foundation will unlock real growth. The Hidden Cost of Poor […]
Your Techs Aren’t Lazy… They’re Operating in the Dark!
Clarity Beats Burnout If you think your techs are lazy, think again. In most cases, it’s not laziness — it’s lack of clarity. Technicians don’t wake up looking for ways to do less. They want to do good work, get the job done right, and get home. But if they’re constantly confused, constantly winging it, […]
Deadlines Are Mostly Made Up… But They Still Matter
Made-Up Deadlines Still Matter Let’s be honest — most deadlines in the home service world are completely made up. They’re guesses. Best-case scenarios. Dates pulled from thin air or scribbled on whiteboards during a meeting that ran too long. And yet… they matter. More than we want to admit. If you’ve ever said, “we’ll shoot […]
The Problem Isn’t Burnout… It’s Broken Systems!
Here’s The Deal… You don’t wanna hear it, but it’s true! Let’s talk about something we see way too often in this industry. Your team’s fried. People are working long hours, getting home late, feeling scattered, overwhelmed, frustrated. And you start to hear stuff like: “These new guys just don’t want to work.”“Back in my […]