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Author: Will Schmierer

I’m Will Schmierer. I work full time as a service and commercial plumber and I’m enrolled in the NEFBA program as part of my journey to earn my master plumber license. My goal is to build and run my own plumbing business in the next few years, and I’m all in.

Before diving into the trades, I spent years leading teams, building systems, and helping businesses grow through better communication and stronger operations. That background still drives me today, both in the field and through Lovable Gazelle, where I help home service businesses stop running on chaos and start operating with purpose.

I care about people. I care about culture. I care about doing the work the right way. I’m also a husband, a dad to three amazing kids, and a stroke survivor who knows what it means to fight back and lead by example.

If you’re building something that matters, I’m with you!

I’m Sorry to Be the One to Tell You, But Your Website Is Total Shit & Here’s Why…

Frustrated business owner looking at outdated website contrasted with a clean, effective site design

Harsh? Maybe. True? Absolutely. Let’s just get this out of the way: if you’re in the home services game—plumbing, HVAC, electrical, handyman, or anything in between—and you’re still using a GoDaddy builder, Wix, or some other off-the-shelf drag-and-drop site, your website probably sucks. Here’s the reality: your website is either helping your business grow or […]

Chaos Isn’t a Culture… It’s a Warning Sign

Flat graphic with bold typography stating 'Chaos Isn’t a Culture — It’s a Warning Sign' in black and hot pink on a dark background

Chaos Isn’t a Culture… It’s a Liability! In the trades, you hear it all the time: “We just embrace the chaos.” Maybe it started as a joke. Maybe it turned into a badge of honor. But let’s be real — chaos is not a culture. It’s a symptom of disorganization, burnout, and leadership avoidance. It […]

Communication Isn’t Optional… It’s the Lifeblood of Your Business

Flat design graphic with bold typography that reads “Chaos Isn’t a Culture — It’s a Warning Sign” in black and hot pink on a dark background.

Communication Is the Backbone of Every Job Let’s be honest – you can have the best tech, the cleanest trucks, and all the coolest tools in the world. You can run every job through ServiceTitan or Housecall Pro, build gorgeous estimates, and print invoices with laser precision. But if your team doesn’t know what’s going […]

The Problem Isn’t Burnout… It’s Broken Systems!

Cartoon-style digital illustration of a chaotic office with papers flying, burnt-out team members, and broken systems represented by tangled wires and alarms

Here’s The Deal… You don’t wanna hear it, but it’s true! Let’s talk about something we see way too often in this industry. Your team’s fried. People are working long hours, getting home late, feeling scattered, overwhelmed, frustrated. And you start to hear stuff like: “These new guys just don’t want to work.”“Back in my […]

Being a Boring Brand Won’t Save You!

Flat vector illustration of a plumber standing confidently with bold colors and branding elements, symbolizing a standout plumbing business that embraces personality and strategy to grow

The Most Dangerous Lie in the Trades There’s a lie home service business owners keep telling themselves: “If you just do good work and treat people fairly, your business will grow.” Is that a solid foundation? Sure.But it’s not enough. Not anymore. If you think a clean truck, a decent logo, and a polite team […]