Your Team Should Be the Stars, Not Your Logo: Why Customers Need Real Faces!
Your logo is important, but your people are everything. In 20 years of building websites, I’ve learned one thing: customers hire people, not logos. But here’s my contrarian take—none of this matters if your website is built like garbage. Your team should be the stars of your brand story. It’s time to let them shine. […]
The Follow-Up That Pays: Most People Aren’t Following Up Enough
The Sale Doesn’t End When You Pack Up Your Tools Here’s a hard truth that most trades businesses refuse to accept: the money isn’t in the job you just finished—it’s in all the jobs that come after. You spent money on marketing to get that customer. You invested time building trust. You solved their problem […]
Your Truck Is Your Billboard… So Why Does It Look Like Trash?
The Best Marketing Investment You’re Probably Ignoring Let’s talk about something most trades businesses completely overlook: your truck is the best marketing investment you’ll ever make. Think about it. Your truck drives around town all day, every day. It sits in driveways where neighbors can see it. It’s parked at supply houses where other contractors […]
Memberships Beat Seasonal Slowdowns Every Time
The Feast-or-Famine Cycle Is Killing Your Business Let’s talk about something that keeps trades business owners up at night: the feast-or-famine cycle. Summer hits and you’re drowning in AC calls. Winter comes and heating work keeps you busy. But then spring arrives and… crickets. Your phone stops ringing. Your guys are sitting around. Your cash […]
Stop Apologizing for Your Rates… You’re Worth Every Penny!
You’re Not a Handyman Fixing Your Buddy’s Sink for Beer Money Let’s get something straight right off the bat: you’re not a handyman fixing your buddy’s sink for beer money. You’re not doing charity work in your neighbor’s basement. You’re a business owner with real costs, real expertise, and real value to deliver. Yet here […]
Stop Walking on Eggshells: Your Marketing Team Needs You!
Your Marketing Partnership Isn’t Working Because You’re Too Afraid to Ask Questions Let’s get something straight right off the bat: you’re not being “difficult” when you ask your marketing team questions. You’re not micromanaging when you want to understand what they’re doing. And you’re definitely not overstepping when you share insights about your local market. […]
You Don’t Have a Marketing Problem…
You Have a Systems Problem Many home service business owners believe marketing is the issue. But when I dig in, what I usually find isn’t a marketing problem—it’s a systems problem. Let’s break down why your ads and website aren’t delivering, and how fixing your foundation will unlock real growth. The Hidden Cost of Poor […]
Before You Fire Your Marketing Agency, Read This!
Why a Website and Strategy Audit Might Be the Missing Link Let’s face it. You’re frustrated. Your website doesn’t feel like you. Your marketing agency keeps promising results, but your phone isn’t ringing the way it should. Maybe you’re ready to pull the plug, hire someone new, or just say “forget it” and go back […]
Stop Hiding Your Prices: Transparency Builds Trust!
Price Transparency Is the Trust Builder Your Business Needs If you’re still treating your prices like classified information, you’re leaving money, trust, and momentum on the table. In 2025, customers expect answers. They expect transparency. And they definitely expect to know what they’re getting into before they book. This isn’t about publishing a full price […]
If Everything Is a Priority… Nothing Gets Done!
Everything Can’t Be a Priority If everything feels urgent, your team will never know what actually matters. That’s not hustle. That’s chaos. Let’s fix it. You’ve heard the line before — maybe even said it yourself: “Everything is a priority.” But in a home service business, that’s not just unhelpful. It’s a recipe for chaos. […]
Deadlines Are Mostly Made Up… But They Still Matter
Made-Up Deadlines Still Matter Let’s be honest — most deadlines in the home service world are completely made up. They’re guesses. Best-case scenarios. Dates pulled from thin air or scribbled on whiteboards during a meeting that ran too long. And yet… they matter. More than we want to admit. If you’ve ever said, “we’ll shoot […]
DIY Marketing Isn’t the Problem… Winging It Is!
DIY Marketing Isn’t the Problem — Chaos Is Let’s get one thing straight: doing your own marketing isn’t a mistake. It can be one of the smartest moves a small or growing business makes, especially in the home services world. But the mistake most people make isn’t the DIY part. It’s the lack of a […]
Your Techs Aren’t Lazy… They’re Operating in the Dark!
Clarity Beats Burnout If you think your techs are lazy, think again. In most cases, it’s not laziness — it’s lack of clarity. Technicians don’t wake up looking for ways to do less. They want to do good work, get the job done right, and get home. But if they’re constantly confused, constantly winging it, […]
I’m Sorry to Be the One to Tell You, But Your Website Is Total Shit & Here’s Why…
Harsh? Maybe. True? Absolutely. Let’s just get this out of the way: if you’re in the home services game—plumbing, HVAC, electrical, handyman, or anything in between—and you’re still using a GoDaddy builder, Wix, or some other off-the-shelf drag-and-drop site, your website probably sucks. Here’s the reality: your website is either helping your business grow or […]
Being a Boring Brand Won’t Save You!
The Most Dangerous Lie in the Trades There’s a lie home service business owners keep telling themselves: “If you just do good work and treat people fairly, your business will grow.” Is that a solid foundation? Sure.But it’s not enough. Not anymore. If you think a clean truck, a decent logo, and a polite team […]